Broaddus Planning Members Speak at Multiple Conferences
Jul 29, 2015

Broaddus Planning's team members recently presented at two annual conferences.  Stephen Coulston and Andrew Broderick of Broaddus Planning were joined by Kim Rynearson, Assistant Vice President for Outreach and Off-Campus Programs at Tarleton State University, at the International Town Gown Association conference in Washington, D.C.


Each presenter discussed their involvement  with the extraordinary planning process surrounding the development of Tarleton State University's new campus in southwest Fort Worth, Texas.  The planned campus represents the first public four-year institution in the city.  This speaking engagement occurred shortly before Bill 100 was signed into law by Texas Governor Greg Abbott, providing legislative funding for the new campus as well as other economic and higher education ventures.


Heather Nixon, Production Artist for Broaddus Planning, presented at the 2015 International Society for College and University Planning conference in Chicago, Illinois.  Her presentation, titled "Happy Sad: The Emotion of Design", used a "lightning round" format that was 20 slides, 20 seconds each, thus giving presenters the opportunity to share a brief insight into their topic. Nixon covered research on the emotional reactions to design elements such as color, fonts, and overall layout, along with the possibility of using empathy mapping as a way to gauge individual feelings in order to facilitate producing the best designs possible.