Broaddus Planning was engaged by the university to identify implementation-ready recommendations based on economic market realities and physical land use planning opportunities to create a gateway campus edge district for the UNT campus. The report serves UNT’s best interest for positive growth by analyzing market-based development opportunities within the study areas. It also identifies options for public / private cooperative land redevelopment opportunities. It analyzes methods to facilitate development including financial, organizational and regulatory incentives, and it recommends opportunities to enhance the physical area near UNT’s campus to create a gateway.

The over-arching concept for the physical plan is the creation of two new urban districts that can become the gateway to the UNT campus. The districts can be developed as a mixed-use, pedestrian-friendly place complete with vibrant streets and green open spaces. Created as a neo-traditional college town plan, the conceptual plan features an urban street grid, a mix of building types that front the street, a variety of land uses, and a balance of monumental buildings and context buildings to create a vibrant and sustainable community that can enhance the appeal and functionality of the university.