Broaddus Planning was retained by a joint task force comprising Williamson County, the City of Georgetown, and the Georgetown Independent School District to prepare a feasibility study and conceptual master plan for a proposed multipurpose events complex to serve the Central Texas region of Williamson County.  The study resulted in a master plan for 206 acres of recreation fields, specialty events facilities, and supporting parking and open space.

The project scope included: identification of all major program elements, preparation of a preliminary site master plan, identification of additional land acquisition requirements, establishing preliminary project budget parameters, analysis of organizational options for creating a managing entity, consideration of financing and delivery method options, a shared-use benefit analysis, an implementation/phasing plan, and preparation and presentation of a findings final document to assist in garnering community-wide project support. Consulting team members included RVi (landscape architecture/planning) and SportsPLAN Studio (sports facility programming/planning).